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Who's driving tomato prices up to the sky?

Staff writer |
Saudi markets have registered an unprecedented rise in fruit and vegetable prices, especially those of tomatoes, which have abruptly increased by 300%.

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The price for a 4.5 kilo box has suddenly gone from 20 riyals to 70 riyals (4.16 to 14.55 Euro). This had led some to rename tomatoes as "Red Gold."

This sharp increase in prices has sparked outrage on social media and accusations of price manipulation.

Activists have called for boycotts against the product, encouraging consumers to refrain from buying tomatoes for a week to put pressure on merchants and bring prices back to normal levels.


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