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Xiaomi, Huawei and Wiko power Android growth

Staff writer |
The latest smartphone sales data from Kantar Worldpanel ComTech, for the three months to June 2014, shows Android remains the leading OS across Europe boasting a 74% share. Apple follows in second place with 15.3% of the market, while Windows' share in Europe stands at 8.8%, up 1.9 percentage points.

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When it comes to the US, it is still all about the big players. Samsung's latest flagship device, the Samsung Galaxy S5, drew level with the Apple iPhone 5s in the race to be the top selling handset over the past quarter. It performed particularly well on Sprint and T-Mobile. The Galaxy S5's large screen was a draw for 67% of its US consumers, as well as its 4G/LTE capability (57%) and strong battery life (54%).

In the USA, Samsung's marketing power continues to play a key part in driving sales of the S5. Some 61% of Galaxy S5 buyers recall seeing TV ads relating to the handset while 40% remember seeing online advertisementsIts brand resonance, coupled with Samsung's strength in stores are coming together to help it challenge Apple's dominance. Some 64% of consumers that were recommended a brand in-store were recommended Samsung.

In urban China, Xiaomi continues to go from strength to strength, securing a 27% share of smartphone sales in the second quarter of 2014, compared with 21.1% for Samsung. Its budget Xiaomi RedMi model continues to attract customers to the brand.

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