BAT to invest €800 million in its Romanian factory
The investment, which will generate 200 new jobs in Romania, will support the expansion of BAT’s tobacco heating product glo in countries across Europe during the second half of 2018.
A completely new manufacturing hall will be built dedicated to producing the specially designed tobacco Neostiks sticks which work with the glo tobacco heating device.
In total, an additional 7,000 square metres of production space will be created and, once completed, the Romanian production plant will be the sole supplier of glo Neostiks across Europe, as BAT continues its ambition to transform the tobacco industry with a range of potentially reduced-risk alternatives for smokers.
The investment will also enhance the cigarette-making capabilities within the factory. ■