Ireland launches Weibo site
China is the world's largest internet market with 591 million users and, in the last year, the number of people who surf the web from smartphones and tablets rose by 20 per cent. This year, China's mobile internet market will reach 648 million users.
Ireland's Weibo site has various cultural functions, but also has a commercial function in offering ideas for travel to Ireland, as well as Irish cultural activities in Shanghai and the region.
"It will also assist in positioning Ireland as an excellent place for Chinese tourists to visit, a highly reputed study destination and a country offering many business opportunities. I am very confident that our renewed presence on social media will help promote mutual understanding, friendship and people-to-people exchanges between Ireland and China," said Austin Gormley, the consul general of Ireland in Shanghai.
The Weibo account includes weekly information on the Irish visa process and is expected to run frequent business and news updates from Ireland. It is linked to the Tourism Ireland Weibo and the IDA Ireland Investment Weibo. ■