New York state and Delta Air Lines in co-branding partnership
The new co-branded logo will be unveiled outside the New York Stock Exchange today, when Delta will ring the closing bell. In an interactive activation at the exchange, Delta will showcase the new partnership, network and presence, alongside New York’s Upstate tourism initiatives.
Delta will leverage the co-branded logo in a statewide, multi-faceted advertising campaign launching this week with a takeover at Grand Central Terminal, featuring ads that communicate the airline’s commitment to New York through its sponsorships of iconic cultural landmarks and destinations, partnerships with the sports teams New Yorkers love, product offerings, and commitment to continually improving travel in and out of New York.
In addition to the Grand Central takeover, the campaign will reach New Yorkers through street-level placements, airport assets, radio, digital marketing and social media.
The campaign will promote borough-specific partnerships in each of New York City’s five boroughs before moving upstate to Rochester, Buffalo and Syracuse.
Travelers from near and far will also experience the campaign at several New York airports with the co-branding at varying customer touch points, such as jetways and flight information screens, and on board flights through promotion in the annual New York edition of the Delta’s Sky magazine, available on all flights. ■