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David Knight to lead international marketing of Cash4Gold

Staff writer |
Pompano Beach, Fl., USA - August 5, 2009, Pompano Beach, Fl., USA - Cash4Gold,a gold buyer, hired David Knight as the senior vice president for international marketing and expansion.

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Mr. Knight joins Cash4Gold from eBay where he served as Vice President of International Marketing and then Vice President of Internal Communication. As VP of Internal Communication at eBay, Mr. Knight managed all internal communications for eBay Inc, (eBay Marketplaces, Skype and PayPal). During his tenure, Knight successfully secured eBay's place on the "Great Places to Work" list and skillfully executed all internal communications during the company's CEO transition in March 2008. Prior to that, Mr. Knight served as VP of International Marketing for eBay Marketplaces where he leveraged the power of the eBay brand, led global strategies on key marketing initiatives and shared best practices across the globe. Mr. Knight also put in more than 19 years in various positions at PepsiCo including VP, International Marketing for Gatorade. In that position he successfully delivered the first global Gatorade integrated marketing campaigns and rolled out Gatorade throughout the PepsiCo bottling network in Latin America, Europe and Asia. Prior to that, Mr. Knight led PepsiCo's successful strategy to introduce Gatorade, Tropicana Juices, SoBe Teas and Aquafina water to the Asia Pacific region, and spent 11 years marketing for the Frito-Lay snack food division. Knight's career of international brand-building has included stints in Hong Kong, Sydney, Dallas, San Francisco and New York C

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