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Jessica Orkin joins Straightline as managing director

Staff writer |
New York, USA - July 6, 2009, New York, USA - Straightline, a strategic brand consulting firm, announced that Jessica Orkin has joined the management team.



Ms. Orkin graduated summa cum laude from Cornell University and has attended executive education at the Harvard Business School. Ms. Orkin was the Executive Producer at Plumb Design / Thinkmap, where she directed teams developing interactive branding and marketing and led relationships with companies such as Motorola, Shiseido, Sony Music, Watson Wyatt and Zurich Financial. She comes to Straightline from Carpenter Group, where she oversaw client engagement teams as EVP, Strategy and Account Management. Ms. Orkin led client strategy development and consulted on branding, marketing and customer experience. During her tenure, she partnered with companies such as Ameriprise Financial, ADP, Lehman Brothers, MetLife, Prudential Financial, TIAA-CREF and

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