Joel Bulger named chief marketing officer at Johnny Rockets
With more than 20 years of relevant experience in the restaurant industry, Mr. Bulger brings extensive marketing and brand development expertise to the role. His executive leadership will be instrumental in growing and protecting the all-American restaurant brand.
Prior to joining Johnny Rockets, Mr. Bulger held leadership positions with restaurant brands that include Church’s Chicken, Olive Garden, LongHorn Steakhouse and Wendy’s International, as well as leading national promotions for Coca-Cola.
As Vice President of Brand Marketing at Moe’s Southwest Grill in Atlanta, he led the marketing and creative for 420 restaurants. After his active role in transitioning the Moe’s Southwest Grill brand, Mr. Bulger accepted a position with Church’s Chicken as Senior Vice President of Brand Marketing where he was responsible for national advertising, menu and product development and creative strategy for the 1,250-unit brand.
During his tenure at Darden Restaurants, Inc. he worked on both the Olive Garden and LongHorn Steakhouse brands, holding roles as Senior Director of Brand Marketing, Brand Director of New Business Development and Director of Field Marketing. Mr. Bulger also worked with Wendy’s International, Inc. as the Director of Marketing in the Southeast Region, responsible for over 2,500 restaurants. ■