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Serge Matta new CEO of comScore

Staff writer |
Reston, Va., USA - February 11, 2014, Reston, Va., USA - comScore, a digital measurement and analytics company, announced that it has appointed Serge Matta as chief executive officer, effective March 1, 2014.

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Mr. Matta has been with comScore since shortly after its inception in 1999. Since June 2013, he has served as President of comScore. Previously, he served as President of Commercial Solutions, leading comScore's commercial team. Prior to that role, he oversaw comScore's global telecom and mobile practice as President of comScore Mobile Solutions.

Mr. Matta started his comScore career in product management where he acquired and maintained a deep understanding of comScore products and technologies. Prior to joining comScore, he was part of MicroStrategy's consulting group.

Mr. Matta holds a Bachelor of Science in Finance from George Mason University and an MBA from American University. He has spoken at industry events hosted by the Interactive Advertising Bureau (IAB), the Advertising Research Foundation (ARF), Ad Tech, the US Telecom Board and CTIA – The Wireless Association.

The company also announced that Magid Abraham will become Executive Chairman of the Board of Directors.

Mr. Abraham is president, CEO and co-founder of comScore, Inc. Prior to co-founding comScore, he was founder and CEO of Paragren Technologies and president and COO of Information Resources. He has authored several articles in the Harvard Business Review and Marketing Science.

Mr. Abraham has received the Paul Green award by the American Marketing Association (AMA) for the "best article that shows or demonstrates the most potential to contribute to the practice of marketing research and research in marketing," and the AMA's William F. O'Dell Award for an article "that has made the most significant long-term contribution to the marketing discipline." He was named an Ernst & Young® Entrepreneur of the Year.

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