AHDB and QMS explore UK's export opportunities in the Philippines
The Agriculture and Horticulture Development Board (AHDB) and Quality Meat Scotland (QMS) are leading the visit in Manila, alongside eight processors from the UK who will meet with key importers and distributors.
The aim is to gain a better understanding of the needs of the marketplace and opportunities that exist for UK meat exports.
During the visit, the UK delegation has the chance to speak to the Philippine Association of Meat Importers, discuss production protocols and food safety standards as well as engage in a question and answer session with the Philippine authorities.
The mission follows an announcement last summer that UK beef would be back on dinner plates in the Philippines after export approval was agreed, estimated to be worth £34 million over the next five years.
Defra and AHDB worked with UKECP, the Animal and Plant Health Agency (APHA), the Food Standards Agency (FSA), the Scottish Government together with QMS, and other UK levy boards and Government departments to secure the deal. ■