POST Online Media Lite Edition



 

Do not make investing decision if air pollution is high

May 10, 2021
Researchers from the University of Oulu, Finland, studied the associations between local daily PM2.5 concentrations and stock market returns and volatility.

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A lesson for all managers: Cooperative behaviour is a learning process

Consumers might not return to old product choices once finances improve


Consumers might not return to old product choices once finances improve

May 3, 2021
In a series of studies, Penn State Smeal College of Business-led researchers say that consumers may not return to their original spending patterns even after those gloomy economic clouds finally clear up.

It is easy to go wrong with an ad, extremely easy

April 26, 2021
Product marketers should be clear in their messaging to avoid customer skepticism that makes them feel duped, according to University of Oregon research.

Things you should do when replacing a controversial leader

April 19, 2021
But when replacing a poor or controversial leader, you may have to take accountability for your predecessor’s mistakes, while simultaneously creating a new vision for the organization.

How today's world creates mentally weak persons and weak leaders

April 12, 2021
Every company, and every country for that matter, needs a strong leader. But, did you notice that it's becoming harder and harder to find a mentally strong person that will lead your company to a better future?

If 'bad' company pays for word of mouth, it can backfire

March 29, 2021
Researchers from Arizona State University, New York University, and Northwestern University published a new paper in the Journal of Marketing that examines how marketers can fuel positive WOM without using explicit incentives.

Should companies let employees choose their tasks? It depends

March 22, 2021
Letting employees select their own tasks is a popular means of increasing work satisfaction. However, managers should also consider the nature of the task and the employees' specialization before letting them select their own, suggests a new study led by UC Riverside and published in Organization Science.

Use marketers if you want your startup to succeed

March 15, 2021
Researchers from the University of Texas, University of Chicago, University of Notre Dame, and London School of Economics published a new paper in the Journal of Marketing that examines whether entrepreneurs in emerging markets can benefit from marketers' help.

Satisfied employees don't always produce better audits

March 8, 2021
Accounting firms that overwork their employees are less likely to produce high-quality audits—even if the employees are satisfied with their careers, according to new research from the University at Buffalo School of Management.

'Ugly' labels can increase purchase of unattractive produce

March 1, 2021
Researchers from University of British Columbia published a new paper in the Journal of Marketing that examines whether and how the use of 'ugly' labeling for unattractive produce increases sales and profit margins.
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