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Bird flu concerns challenge positive outlook for global poultry

Staff Writer |
The outlook for the global poultry industry in 2017, which is generally positive, is now being challenged by a new wave of avian influenza outbreaks.

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This is according to the Rabobank Global Poultry Quarterly report for quarter four of 2016.

This is a most unwelcome development in a global market that was just recovering from the negative impact of the 2015 avian influenza crisis.

This adverse development comes at the same time the industry has started reporting better results, and given the favourable fundamentals.

The industry currently has strong market balances in most regions and ongoing low costs, despite pressure from declining red meat prices.

The return of avian influenza is now shaking up global trade conditions and is especially affecting the outlook for Asia, Europe and Africa. It will also be a test for the U.S. industry, after last year’s multiple avian influenza outbreaks.

As many European and Asian countries are exporters of meat and breeding stock, this will certainly impact the outlook for the industry, and could shake up meat and breeder trade again.

The ongoing Chinese supply shortage will continue to affect global market conditions.

Imports to China and Hong Kong are expected to remain high, benefiting countries that are allowed to export directly to China, while Chinese consumers will continue to face high prices for specific preferred products, such as feet and wings.

The Industry is working on new strategic sourcing initiatives to alleviate some of this supply pressure.

Pressured global trade volumes are expected next year, given a continuation of high avian influenza impacts and increasing trade protectionism.

China’s import demand and the possibility of improved relations between the US and Russia are promising, but lower support for trade deals like TTIP and TPP will have adverse impacts.

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