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China now has 111th MSC-certified product

Staff Writer |
The Marine Stewardship Council (MSC) has launched the 111th MSC labelled product in China, Iceland Golden Red Fish.

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It was launched together with online retailer,, (under during the first day of China Seafood Expo.

“This is MSC’s third joint promotion with in 2016, illustrating the growing Chinese appetite for sustainable and traceable seafood,” Nicolas Guichoux, MSC’s global commercial director.

He added: “Over the last 4 years we’ve seen positive and growing interest in MSC and sustainable seafood in China, and we applaud’s efforts to promote sustainability to Chinese consumers.

“’s program demonstrates how retailers and manufacturers are exploring new trends to attract more sustainable seafood lovers.”

Icelandic golden redfish is one of 10 products to be promoted in the partnership, which includes lumpfish from Iceland, cod from Norway, and lobster from Canada.

This coincides with’s 11.11 promotion which aims to offer sustainable and traceable seafood to Chinese consumers, as well as encouraging its consumers to contribute to healthy oceans through purchasing power.

The announcement marks a critical milestone in the development of MSC in China, which has witnessed steady growth in local market demand for certified, sustainable seafood.

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