Consumer tips for finding local farmer at Ontario's markets
MO, which represents the province's 185 markets, has produced a series of practical videos available at Farmers' Markets Ontario to promote farmers and their farm-fresh products.
The Consumer's Guide to Finding the Farmer at Your Market helps consumers differentiate between farmers, who grow what they are selling, and resellers who buy and resell.
FMO's research shows that 92% of shoppers at farmers' market say that buying directly from a farmer is important to them.
Here are tips for market shoppers who want to buy directly from the farmer:
- Get to know your farmers and vendors.
- Follow your favourite farmers on social media.
- Look closely at the stand and product signage.
- Ask the vendor if they grow the products.
- Ask if there are opportunities to visit the farm.
FMO introduced the MyPick Verified Local Farmer brand to promote farmers and inform consumers. This video profiles the brand's benefits and explains the verification process.
The livelihood of hundreds of Ontario farm families depends on selling directly to consumers at markets.
Consumers can support farmers like Steve by looking for the MyPick logo at their market. ■