Greater digital adoption in rural areas could add to £26 billion a year to UK economy
This is according to a new report commissioned by Amazon and published by Rural England and Scotland’s Rural College (SRUC).
The report found that the South West, Eastern and South East regions, which have the largest share of rural businesses in the country, are set to benefit the most from greater digital adoption.
"Rural businesses are to a considerable degree already strong digital adopters, and most recognise the importance of going further in future.
"However, their ability to go digital has been held back by constraints which have included connectivity but also extend to a lack of skills, training and resources," said Brian Wilson, chair of directors at independent think tank Rural England. ■