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Greater digital adoption in rural areas could add to £26 billion a year to UK economy

Staff Writer |
Unlocking the digital potential of rural areas across the UK could add £12 to 26.4bn annually in Gross Value Added (GVA) – equivalent to 4 to 8.8 per cent - to the rural economy and at least £15bn to rural business turnover each year.

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This is according to a new report commissioned by Amazon and published by Rural England and Scotland’s Rural College (SRUC).

The report found that the South West, Eastern and South East regions, which have the largest share of rural businesses in the country, are set to benefit the most from greater digital adoption.

"Rural businesses are to a considerable degree already strong digital adopters, and most recognise the importance of going further in future.

"However, their ability to go digital has been held back by constraints which have included connectivity but also extend to a lack of skills, training and resources," said Brian Wilson, chair of directors at independent think tank Rural England.


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