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Irish grocery growth reaches 3.5%

Staff Writer |
The latest supermarket share figures from Kantar Worldpanel in Ireland, for the 12 weeks ending August 14, 2016, show big growth for the grocery market with sales increasing by 3.5% compared with last year.

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David Berry, director at Kantar Worldpanel, explains: “Over recent months the price of groceries has increased slightly, with an average basket now costing 2.7% more than this time last year.

Areas where we have seen the most significant increases include vegetables, fruit and beer – all major categories for the retailers.”

Among the major retailers Dunnes Stores has posted the strongest growth this quarter, with sales 5.8% ahead of last year. The retailer now captures 21.2% of the market, up from 20.7% this time last year.

While the outlook remains sunny for Dunnes, growth has slipped back recently: in May sales grew by 8%, and the retailer will be seeking a return to this strong performance for the rest of 2016.

SuperValu continues to post positive results with sales growth of 3.2%, maintaining its position as the number one grocery retailer for the 11th consecutive month.

Further welcome news for Ireland’s biggest supermarket comes in the form of boosted footfall: an additional 15,000 households shopped with the retailer in the past 12 weeks. Meanwhile Tesco remains in second place, although its market share has dipped to 21.8%.

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