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Italian meat consumption its lowest since start of century

Staff writer |
Nearly one out of ten Italians has given up eating meat, while meat consumption in Italy is at its lowest since the beginning of the century, according to a new study.

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Data published by farmers association Coldiretti has found that purchases of fresh pork are down by 9 percent, bovine down by 6 percent, while chicken and cold cuts are down by 1 percent.

In 2015, meat was demoted to the status of the second most important item in the food budgets of Italian families, after fruit and vegetables, with spending dropping to €97 per month, accounting for 22 percent of total spend.

In comparison, meat consumption in the US is 60 percent higher than in Italy, in Australia by 54 percent, in Spain by 29 percent, in France and Germany by 12 percent. The amount of meat on Italian tables dropped to an average of 85 grams per day.

In an attempt to counter this negative trend, Coldiretti recently organised the National Day of Italian Meat in Turin, gathering thousands of farmers and consumers together with operators from industry, commerce, catering, tourism and science.

The lobby organisation said the meat industry was faced with “unfounded alarmism, provocation and defamatory campaigns that target a crucial food for health that is f

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