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Major brands back annual UK's Seafood Week

Staff Writer |
Three major players in seafood have signed up to support the UK's Seafood Week, the annual consumer campaign run by Seafish to get more people eating more fish more often.

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Retail giant Tesco, UK household brand Birds Eye, and international hotel network Hilton Worldwide are the latest to back the eight day celebration of fish and shellfish, to be held October 7-14.

Following successful participation in last year’s campaign, which generated an estimated £18 million benefit to the seafood industry, Tesco is back on board for 2016

Birds Eye has also shown its support by becoming a partner for the campaign. The global brand will benefit from its products being promoted as part of a wider marketing and advertising campaign which aims to encourage people to eat more seafood.

Hilton Worldwide is supporting the campaign for the second year.

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