Metro Bulgaria to buy fruit and veg directly from producers
"Currently, the share of Bulgarian goods at Metro Bulgaria "amounts to between 40% and 50% of the entire range.
"Fruits and vegetables account for sales worth 20 million Lev (about 10.23 million Euro) per year," said CEO Attila Yenisey.
The project aims to increase the presence of Bulgarian fresh fruit and vegetables on the shelves of Metro Bulgaria.
"Instead of buying from two logistics centres, we will buy produce from local regions where we have stores," explained Yenisey. The chain has outlets in Blagoevgrad, Burgas, Varna, Veliko Tarnovo, Pleven, Plovdiv, Ruse, Sofia and Stara Zagora.
"We will focus on authentic Bulgarian products and seeds. We will give Bulgarian small producers access to our stores and our know-how. The goal is to avoid intermediaries, shortening the chain and guaranteeing greater freshness for our fruits and vegetables.
"And since our main customers are hoteliers, restaurateurs, catering companies and small traders, the products of Bulgarian growers will reach a very wide range of consumers," stated Attila Yenisey. ■