Swedish consumers not willing to pay for organic strawberries
It's not much better for growers. Andersson said that there are only 2-3 organic strawberry growers in Sweden because they are just so difficult to grow and are really expensive.
The season is also very short, typically lasting around 3 weeks. Most are grown in open fields, with a small number grown in tunnels and glasshouses.
"It is difficult to grow organics, it's expensive and there aren't very many strawberries on the plant. If the consumers are ready to pay for them I think that production will increase, but up to now it has been a very slow market for organic strawberries." said Andersson.
The conventional strawberry season also started around the same time (wk.23), which was a bit of a late start compared to previous years.
This lack of supply brought higher prices, but Andersson expects prices to decrease by this week as production goes into full steam. ■