UK's red meat and dairy sectors fared well
According to analysts at AHDB, the pandemic has led to a major shift in consumer buying and consumption behaviours, leading to changes in how people cook and feed their families.
Data shows that pork, beef, lamb as well as most dairy products have enjoyed a significant uplift in retail sales. For lamb, takeaway and delivery gains have also bolstered overall volumes, compensating for eating-out losses.
AHDB Senior Retail Insight Manager Kim Malley said: “To say that this year has been a challenge would be an understatement but we have seen that meat and dairy have made an incredible response to the shift in consumer demand.
These findings were revealed during AHDB’s first series of Consumer Insight webinars which looked at the changing market landscape for meat, dairy and potatoes. Over the course of the three days, more than 350 people joined the webinars to gain an overview of how the sectors have performed during an unprecedented year. ■