Alaska Airlines best in traditional carrier satisfaction for 8th year
The organization also announced today that travelers ranked Alaska Airlines' Mileage Plan highest in overall customer satisfaction for the second consecutive year in its Airline Loyalty/Rewards Program Satisfaction Reportsm.
The survey, which polled 11,354 customers who flew on a major North America carrier between March 2014 and March 2015, ranked Alaska Airlines highest of any traditional airline in six of seven categories, including cost and fees; boarding/deplaning/baggage; flight crew; aircraft; check-in; and reservations. Traditional carriers are defined as airlines that operate multi-cabin aircraft and use multiple airport hubs.
J.D. Power also announced Alaska Airlines' Mileage Plan ranked highest in overall customer satisfaction for two straight years.
The Airline Loyalty/Rewards Program Satisfaction Report ranking is based on six factors, including ease of redeeming points/miles; reward program terms; account maintenance/management; ease of earning points/miles; variety of benefits available; and customer service.
The report, which measures customer satisfaction with airline reward and loyalty programs, is based on responses from more than 3,000 airline loyalty and reward program members surveyed in March 2015. ■