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Alibaba to promote Denmark as tourist destination

Staff Writer |
Alibaba Group executive vice-chairman Joseph Tsai and Danish Minister of Foreign Affairs Anders Samuelsen witnessed the signing of a memorandum of understanding (MoU) to increase exports from Denmark to China and promote Denmark as a tourist destination.

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The event saw the unveiling of the new Denmark Pavilion on Alibaba’s Tmall Global imported goods marketplace, enabling Danish producers of fashion, lifestyle, home and food products to reach the over 440 million annual active buyers on Alibaba’s e-commerce platforms, and introduces Chinese consumers to high quality, unique products from Denmark.

The concept of country pavilions was developed to help customers on Tmall Global become acquainted with the culture and authentic products from countries around the world.

The new pavilion launches with more than 20 brands selling high-quality Danish products in the fashion, lifestyle, home and food categories.

Leading Danish merchants at the ceremony hosted live-streaming sessions on the Tmall mobile app to introduce their brands and products directly to Chinese consumers as the pavilion went live. Participating Danish brands include Bang & Olufsen, Jacob Jensen Design, ECCO, ONLY and Vero Moda.

Alibaba Group and the Government of Denmark will also strengthen cooperation in anti-counterfeiting and the protection of intellectual property.

Tapping into the rising popularity of Denmark as a travel destination of choice for Chinese travelers, an official Danish Pavilion has been established on Alibaba’s travel booking platform, Fliggy, which offers travel tips provided by the Danish Embassy, Danish Consulate and Visit Denmark (Fliggy’s second Nordic European tourism board strategic partner).

Denmark will also be the first country in the world to participate in Fliggy’s visa innovation program by creating an official visa information platform.

In addition, a strategic cooperation agreement was signed between Fliggy and Scandinavian Airlines (SAS) which will see a new SAS flagship store open on Fliggy, bringing the total number of airlines which have established a flagship store on Fliggy to more than 20.


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