POST Online Media Lite Edition


Amazon drops French ads as country ask them to stop

Christian Fernsby |
Amazon is withdrawing advertising for discounts in France, after the government said the campaign was unfair to small shops at a time when a coronavirus lockdown has forced them to close.

Article continues below

Topics: AMAZON   

France entered its second national lockdown on Friday to try to contain a surge in infections. The curbs imposed under it include the closure of non-essential stores.

A spokeswoman for Amazon said the group had agreed to halt its radio advertising campaign around pre Black Friday sales.

A page with discounted items under the header "Black Friday ahead of time" was live on its French website on Saturday, however.

Junior Economy Minister Agnes Pannier-Runchaer said she had asked Amazon to suspend the campaign. It was "not at all appropriate at a time when 200,000 businesses will have to shut their doors," she told Europe 1 radio on Saturday.

A discount shopping day that takes place worldwide, Black Friday usually coincides with the Friday of the U.S. Thanksgiving Weekend.

Amazon's French campaign was due to run to November 19.

What to read next

Google to stop scanning email for ads data
Amazon to create more than 2,500 full-time jobs in the Greater Toronto and Hamilton area
Amazon to create 3,500 new jobs in U.S.