Amazon drops French ads as country ask them to stop
France entered its second national lockdown on Friday to try to contain a surge in infections. The curbs imposed under it include the closure of non-essential stores.
A spokeswoman for Amazon said the group had agreed to halt its radio advertising campaign around pre Black Friday sales.
A page with discounted items under the header "Black Friday ahead of time" was live on its French website on Saturday, however.
Junior Economy Minister Agnes Pannier-Runchaer said she had asked Amazon to suspend the campaign. It was "not at all appropriate at a time when 200,000 businesses will have to shut their doors," she told Europe 1 radio on Saturday.
A discount shopping day that takes place worldwide, Black Friday usually coincides with the Friday of the U.S. Thanksgiving Weekend.
Amazon's French campaign was due to run to November 19. ■