AriZona Beverages distributes GraceKennedy's products in N.Y., N.J.
According to a news release from GraceKennedy, under the arrangement, which began this month, AriZona will distribute Grace beverages to convenience stores, independents and on-premise locations, including restaurants and bars.
Discussions are now taking place for distribution to Texas and other states.
The announcement comes two months after GraceKennedy USA said it would expand its own distribution in the New York, Atlanta, and Florida markets.
"When we acquired the operating assets and business of US-based food company La Fe (now GraceKennedy USA LLC) in July 2014, we had, as one of our top agenda items, the expansion of our beverage portfolio in the USA," a company release quoted GraceKennedy Group CEO Don Wehby.
"AriZona is one of the best distributors of beverages in the New York Metro market, and this will be a huge opportunity to grow our business.
"The interest from AriZona is also confirmation that our investment in our brands over the years is well recognised by our consumers and key players in the trade. This deal literally has the potential to double our Grace Beverage numbers in the next two years.
"The deal is barely a month old and already we are seeing an increase in our beverage sales."
The Jamaican conglomerate explained that the agreement will expand the distribution of Grace Beverages beyond the traditional Caribbean and Hispanic trade to the urban mainstream consumer in the US North East.
GraceKennedy USA will continue to distribute Grace Beverages directly to the major retail chains in the North East going forward. ■