POST Online Media Lite Edition


Australia to force Google, Facebook to pay domestic media to use content

Christian Fernsby |
Australia will force Facebook Google to share advertising revenue with local media firms, the country’s treasurer said on Monday.

Article continues below


Treasurer Josh Frydenberg said the move comes after talks with Facebook and Alphabet failed to yield a voluntary code to address complaints by domestic media players that the tech giants have too tight a grip on advertising, their main source of income.

“We understand the challenge that we face, this is a big mountain to climb,” Frydenberg told reporters in Canberra. “These are big companies that we are dealing with but there is also so much at stake, so we’re prepared for this fight.”

The government has now asked the country’s competition watchdog, the Australian Competition and Consumer Commission (ACCC) to frame a mandatory code of conduct between media outlets and digital platforms after talks stalled on content payment rules.

What to read next

Why is Google afraid of Microsoft?
Australian regulator calls for regulating Google's and Facebook's dominance
EU files charges against Google over Android OS and apps