British Airways to invest £400m in long-haul business class
Watch Alex Cruz, British Airways' chairman and CEO reveal the airline's plans during a charter flight from Gatwick to Heathrow on April 5.
The investments include:
- £400m in Club World (long-haul business class)
- Introducing Club Europe on UK domestic services
- New lounges
- First Wing direct security and lounge access at Heathrow
- Latest generation Wi-Fi fitted on long-haul and short-haul fleets over the next two years
- Self-service check-in and biometric boarding gates to speed up the airport journey
The airline will be investing £400m in Club World (long-haul business class) which will enhance the experience of dining at 38,000 feet and deliver an excellent night's sleep when flying with British Airways.
From June new catering will be introduced in to the Heathrow business lounges to improve food quality and extend the breakfast service to 11am.
In the air from July fresh new linen, bigger pillows designed for sleep comfort, a soft mattress topper and duvet to give customers all they need for a great night's sleep will be supplied.
From September a new restaurant-style premium dining service will begin in Club World, with display trolleys allowing customers to select dishes from a choice of freshly prepared starters and desserts served on beautiful new table settings.
A revamped service approach will be delivered to customers with a new culinary boutique experience.
These changes will launch on flights between London Heathrow and New York JFK, before being rolled out across the rest of the long-haul network during 2018.
The airline is also developing options for a new seat in Club World with direct aisle access in 2019. Details will be released in due course. ■