Canada Goose about to land in China
To meet growing consumer demand, Canada Goose will also launch its direct-to-consumer business including opening two retail stores – in Beijing and Hong Kong – with operating partner ImagineX Group, and e-commerce operations via Alibaba Group’s Tmall, China’s largest consumer platform for brands and retailers, in fall 2018.
“As the world’s largest luxury market, the opportunity for Canada Goose in China is massive. We have already seen exceptional demand from Chinese consumers – locally and internationally – for years, and we are excited to bring our authentic and immersive retail and e-commerce experience directly to our fans there,” said Dani Reiss, President & Chief Executive Officer.
“We are making significant investments and putting the right people and partners in place now, to drive long-term brand affinity and a sustainable business for years to come.”
To grow national market development efforts, Canada Goose has appointed Scott Cameron to President, Greater China and will open a regional head office in Shanghai, which will be home to a cross-functional business unit, with local expertise and capabilities in marketing and commercial operations.
Canada Goose will open a flagship store in Beijing in the prestigious Taikoo Li Sanlitun North Mall.
The company will also open a store in ifc mall, a world-class business and leisure destination in Hong Kong. Both stores will open in fall 2018. ■