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Coca Cola to grant additional bottling territory to Swire Coca-Cola

Staff writer |
The Coca-Cola Company said it plans to grant additional territories to Swire Coca-Cola, USA, including the cities of Seattle, Spokane, Wash., Portland, Or., and a wide area of the Pacific Northwest.

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Swire Coca-Cola, USA, a subsidiary of Swire Pacific Limited’s Beverages Division, has signed a letter of intent with The Coca-Cola Company for Swire to expand its existing territories in the United States to include parts of Washington, Idaho and Oregon and to acquire cold-fill production facilities in Bellevue, Wash., near Seattle, and in Wilsonville, Ore., near Portland.

The letter of intent is part of Coca-Cola North America’s ongoing and accelerated implementation of a 21st Century Beverage Partnership Model, a broad initiative aimed at building on system capabilities to sustain success.

“We are delighted to sign this letter of intent with The Coca-Cola Company,” said Jack Pelo, President and CEO, Swire Coca-Cola, USA.

“This latest grant of additional territory rights, following on from the agreements to expand our territories in Colorado and Arizona, underscores the important role Swire is playing in The Coca-Cola Company’s refranchising initiatives in North America.”

“Swire is a great partner, and we are excited at this proposed further expansion of their U.S. territories in the Coca-Cola system,” said J. Alexander “Sandy” Douglas Jr., President, Coca-Cola North America.

“We’re also pleased that the overall refranchising process is going very well in North America.”

The Company has also reached a Definitive Agreement with Great Lakes Coca-Cola Distribution, a Reyes Holdings company based in Rosemont, Ill., for additional territories in Wisconsin, Minnesota, Illinois, Michigan and Iowa. A letter of intent for these territories was previously announced.

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