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Coca-Cola buys Suja Life to compete with PepsiCo

Staff writer |
Suja Life said that Coca-Cola has bought a minority stake in the organic juice maker and will distribute its products.

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Suja, which makes organic juices and smoothies, also said Goldman Sachs Group's merchant banking division had taken a minority stake in the juice maker. Details of the investments were not disclosed.

Coca-Cola would be better positioned to compete against PepsiCo's Naked Juice brands.

San Diego-based Suja, founded in 2012 by Annie Lawless, Eric Ethans, Jeff Church and James Brennan, makes juices and smoothies under cold pressure to kill harmful bacteria and preserve nutrients and taste.


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