Deere & Company to buy Monosem to expand precision agriculture
"Through this action, we continue to build on our leadership position in precision agriculture," said John May, president of agricultural solutions and chief information officer.
"Monosem is admired for its innovation and success in precision planter technology that helps farmers increase production. Acquiring this market leader positions John Deere to serve more customers worldwide."
Deere does not plan to change the independent nature of Monosem. May said the business will retain its own brand and trademark and will leverage its own operational strengths. Monosem has been a family-owned enterprise through three generations since it was founded in 1948.
The acquisition of Monosem, May added, helps accelerate John Deere's market reach in precision planting equipment and adds engineering expertise to further develop planting technology.
"We remain focused on helping our customers increase their productivity," he said. ■