Denmark took major step to eliminate food waste
"WeFood is the first supermarket of its kind in Denmark and perhaps the world as it is not just aimed at low-income shoppers but anyone who is concerned about the amount of food waste produced in this country.
"Many people see this as a positive and politically correct way to approach the issue," Per Bjerre from the NGO behind the market, Folkekirkens Nødhjælp (DanChurch Aid), said at the opening.
His sentiments were echoed by the Danish food minister.
"It's ridiculous that food is just thrown out or goes to waste. It is bad for the environment and it is money spent on absolutely nothing. A supermarket like WeFood makes so much sense and is an important step in the battle to combat food waste," Hansen said.
WeFood offers a variety of foods including bread, fruit and vegetables, diary, meats, frozen goods and dry foods that otherwise would have been thrown out either because it was beyond its stated purchase date or because of packaging damage.
Prices at the store will be 30 to 50 percent cheaper than those in normal supermarkets. ■