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POST Online Media Lite Edition


Discovery Communications in strategic partnership with Batanga Media of LatAm

Staff Writer |
Discovery Communications has made an investment in and formed a strategic partnership with Batanga Media, the largest independent digital media and content company for Latin America and the U.S. Hispanic market.

Batanga Media is prominent across all platforms, having attained a monthly social reach of 215+ million, with an ever increasing fan base.

Batanga Media’s proven expertise in creating content that engages audiences across social and mobile platforms, will support Discovery’s efforts to super-serve its audiences throughout Latin America and enable advertisers the opportunity to reach their desired audience cross-platform via linear, digital and social.

The new partnership will also allow Discovery to leverage Batanga Media’s data-driven content creation process.

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