Dodge customers to get $10 for every horsepower
Topics: DODGE HORSEPOWER
Dodge's Power Dollars incentive plan expands to the entire Charger and Challenger range for the 2020 model year products.
The deal provides a $10 per horsepower cash allowance on the vehicles, so the more ponies that the engine generates, the bigger the discount gets.
The company introduced the offer last year exclusively for its SRT models.
"Our Dodge performance enthusiasts are drawn together by their love of American muscle.
And Dodge Power Dollars has tapped into something very powerful," Tim Kuniskis, FCA's Head of Passenger Cars in North America, said in the announcement of the program's expansion.
"So we’re now making Dodge Power Dollars available on any 2020 model year Charger or Challenger to make it even easier for our fellow horsepower addicts to join ‘The Brotherhood of Muscle.’" ■