Europe: Facebook provided misleading information about WhatsApp takeover
The European Commission can impose a fine of up to 1% of Facebook's turnover
"Our timely and effective review of mergers depends on the accuracy of the information provided by the companies involved. In this specific case, the Commission's preliminary view is that Facebook gave us incorrect or misleading information during the investigation into its acquisition of WhatsApp. Facebook now has the opportunity to respond."
When reviewing Facebook's planned acquisition of WhatsApp, the Commission looked, among other elements, at the possibility of Facebook matching its users' accounts with WhatsApp users' accounts.
In its notification of the transaction in August 2014 and in a reply to a request of information, Facebook indicated to the Commission that it would be unable to establish reliable automated matching between the two companies' user accounts.
While the Commission took this information into account in its review of the transaction, it did not only rely on that information when clearing the transaction.
WhatsApp explained that this was done with a view to improving the service by, for example, allowing Facebook to offer better friend suggestions or displaying more relevant ads on WhatsApp users' Facebook accounts.
In today's Statement of Objections, the Commission takes the preliminary view that, contrary to Facebook's statements and reply during the merger review, the technical possibility of automatically matching Facebook users' IDs with WhatsApp users' IDs already existed in 2014.
At this stage, the Commission therefore has concerns that Facebook intentionally, or negligently, submitted incorrect or misleading information to the Commission, in breach of its obligations under the EU Merger Regulation.
A company's obligation to provide correct and non-misleading information in a merger investigation is essential for the Commission to review mergers and takeovers effectively.
Notifications and information requests are the primary sources of information for the Commission's review of such transactions. Under the tight deadlines of a merger investigation, it is particularly important that the Commission can rely on the accuracy and completeness of the information provided, regardless of whether it has an impact on the outcome of the assessment.
The current investigation is limited to the assessment of breaches of procedural rules. As the Commission's October 2014 decision to clear Facebook/WhatsApp was based on a variety of factors going beyond the possibility of matching user accounts, the current investigation will not have an impact on that decision which remains effective.
The current investigation is also unrelated to neighbouring privacy, data protection or consumer protection issues.
Facebook now has now until January 31, 2017 to respond to the Statement of Objections. If the Commission's preliminary concerns in this case were confirmed, the Commission could, impose a fine of up to 1% of Facebook's turnover. ■