GDF SUEZ becomes ENGIE
Gerard Mestrallet, chairman and CEO of ENGIE said: "The energy transition is more than ever a reality for which we have both great ambitions and a great responsibility. To meet the new challenges of this reality and to accelerate our development, we have decided to give the Group a new name: ENGIE.
"It is an easy name and one that is powerful, a name that evokes energy for everyone and in all cultures, a name embodying our values and activities. We thus confirm our new ambition and the dynamics of change that drive our Group. This new name is an expression of our new corporate ambition whose conduct I entrusted to Isabelle Kocher, Deputy CEO and Chief Operating Officer.
"With a presence in 70 countries throughout the world and across every energy source, ENGIE aspires more than ever to be the benchmark energy player in fast growing markets and the energy transition leader in Europe."
The new brand name adopts the rising sun as its logo, symbolizing a new day in the world of energy. To establish its international dimension, ENGIE has chosen to take its inspiration from its baseline signature, "By People for People."
An advertising campaign (on TV, in the press, internet, and social media) is accompanying ENGIE’s launch in France and Europe. A full program of social network coverage is also being organized. ■