German online fashion retailer Zalando expands to Ireland, Czech Republic
Staff Writer |
German online fashion retailer Zalando continues to pursue its growth strategy, and will launch the Zalando shop in Ireland and the Czech Republic in summer 2018.
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Zalando will then be present in 17 European countries. Europe’s leading online platform for fashion and lifestyle will also broaden access to its offering by launching additional language versions of Zalando in Germany and Switzerland.
H&M group brand Monki, which will be available to Zalando customers starting in August, is a key addition to Zalando’s assortment.
Ireland and the Czech Republic are the first two countries Zalando will enter since 2013.
With the two new markets, Zalando will expand its local reach and open its offering to an additional 15.4 million citizens.
Customers will have access to Zalando’s strong proposition of a wide assortment, and free delivery and returns. Ireland and the Czech Republic are adjacent to current Zalando markets and will be served by Zalando’s existing logistics sites.
Beyond expanding into two new countries, Zalando will further localize its proposition in Germany and Switzerland by offering additional language versions of its online shops.
From mid-summer 2018 onwards, customers in Germany will have access to an English language version of the German shop, and customers in Switzerland will benefit from an Italian language version of the Swiss shop.
By extending language options, Zalando will enhance the shopping experience of customers in both countries. ■
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