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Google: Speed will be factor on mobile. Or not

Staff Writer |
Although speed has been used in Google ranking for some time, that signal was focused on desktop searches.

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The company announced that starting in July 2018, page speed will be a ranking factor for mobile searches.

"The 'Speed Update,' as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries.

"It applies the same standard to all pages, regardless of the technology used to build the page.

"The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content."

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