Hellmann's now uses 100% cage-free eggs in U.S., three years ahead of schedule
In 2010, Hellmann's set the goal to use 100% Cage-Free Eggs by 2020, becoming one of the first brands to do so at a time when only 2% of egg-laying hens in the U.S. were Cage-Free. Hellmann's was able to achieve the goal three years early in the U.S.
Hellmann's transition to Cage-Free Eggs is one way the brand is delivering on the Unilever Sustainable Living Plan, the company's blueprint for sustainable growth. Ultimately, Unilever is focused on delivering foods that taste good, do good and don't cost the earth.
"When Hellmann's first made this commitment, there simply weren't enough cage-free hens in America to supply the volume of eggs needed," said Russel Lilly, Marketing Director at Hellmann's.
"The sheer number of eggs that go into Hellmann's products – 331 million a year – means we had to completely rebuild our supply chain in order to make our goal a reality." ■