Hiddenfjord celebrates dramatic reduction in carbon emissions
Christian Fernsby ▼ | October 12, 2021
In celebration of the one year anniversary of its commitment to shrinking its carbon footprint, Hiddenfjord is sharing independent research that verifies they have nearly eliminated their transportation-related CO2 emissions.Article continues below
Last year on October 10, Hiddenfjord stopped all use of air freight, making them the first salmon producer in the world to rely purely on more sustainable, low emission transportation of goods.
In a film produced to mark this major milestone, the company details how using ocean ships to consistently deliver great tasting, fresh salmon to customers in Europe and North America has led to a remarkable 94% reduction in carbon emissions associated with overseas transportation after just one year.
"We believe that salmon are meant to swim, not to fly," said CEO Atli Gregersen on the company's noteworthy initiative to reduce CO2 emissions.
"More importantly, we believe we have a responsibility, not just to deliver the best possible salmon but to do so in the most sustainable way."
While salmon farming has a much lower environmental impact than many of the most popular animal proteins, a large segment of farmed salmon is exported by air. Airfreight is a major contributor to global CO2 emissions.
To accomplish this, the company devised a unique processing and cooling system to keep its salmon fresh while also rethinking its entire global distribution chain. And these innovative efforts, coupled with Hiddenfjord's unique stress free harvesting system, have served to maintain the high quality of their salmon.
Hiddenfjord's salmon is packaged three hours after harvesting and is free of antibiotics, hormones, and GMOs.
The salmon is then sealed in its factory and remains in an unbroken, regulated cool chain until it reaches customers in more than a dozen countries. With its new sea based shipping practice, the temperature of the salmon is controlled at all times, ensuring it arrives fresh and has a longer shelf life. ■ What to read next
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