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IKEA starts selling renewable energy to households in Sweden

Christian Fernsby |
IKEA has announced that it is branching into selling renewable energy to households, beginning with its Swedish market in September 2021.

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Titled STRÖMMA, the scheme will operate as a monthly electricity subscription that allows people to source energy from wind and solar power and use an app to track their electricity usage.

In addition, customers who use IKEA solar panels, which are available in 11 countries, will be able to track their own energy production through the app and sell back surplus energy. Following a rollout of the renewable energy offer in Sweden, IKEA is hoping to expand the service, as well as its solar panel products, to all IKEA markets worldwide.

When sourcing energy, IKEA is aiming to offer electricity from solar and wind sites which are five years old or less, in order to spur the construction of new clean energy sites. The initiative also forms part of IKEA’s broader mission to become “climate positive” by 2030, reducing more greenhouse gases than are emitted from its entire value chain, from raw materials to customer disposal of products.

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