Irish regulator opens first privacy probe into Google and its Ad Exchange
Arising from the Data Protection Commission’s ongoing examination of data protection compliance in the area of personalised online advertising and a number of submissions to the Data Protection Commission, including those made by Dr. Johnny Ryan of Brave, a statutory inquiry pursuant to section 110 of the Data Protection Act 2018 has been commenced in respect of Google Ireland Limited’s processing of personal data in the context of its online Ad Exchange.
The purpose of the inquiry is to establish whether processing of personal data carried out at each stage of an advertising transaction is in compliance with the relevant provisions of the General Data Protection Regulation (GDPR).
The GDPR principles of transparency and data minimisation, as well as Google’s retention practices, will also be examined. ■