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Kraft Heinz considering sale of Complan brand in India

Staff Writer |
Kraft Heinz is considering a sale of children’s energy drink brand Complan in India, which could fetch about $1 billion, Bloomberg reported.

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Kraft Heinz is working with an adviser to gauge interest in the brand from potential buyers, including Indian companies and private equity firms, the report said, adding talks are at an early stage and the company may decide to keep the brand.

Reuters had reported in March that at least three companies including Kraft Heinz are expected to bid for GlaxoSmithKline’s Horlicks health nutrition business, which competes with Complan in India.

Horlicks and Complan are two popular malt-based drink brands in India.

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