From 26th November 2021, brand is turning its back on Instagram, Facebook, TikTok and Snapchat, until the platforms take action to provide a safer environment for users.
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This policy is rolling out across all the 48 countries where Lush operates.
"In the same way that evidence against climate change was ignored and belittled for decades, concerns about the serious effects of social media are going largely ignored now," tje company said.
"Lush is taking matters into its own hands and addressing the issues now, not waiting around until others believe in the problem before changing its own behaviour.
"Like so many teenagers have experienced before us, Lush has tried to come off social media, but our FOMO is vast, and our compulsion to use the various platforms means we find ourselves back on there, despite our best intentions."
"Some social media platforms are beginning to feel like places no one should be encouraged to go. Something has to change. We hope that platforms will introduce strong best practice guidelines, and we hope that international regulation will be passed into law. But we can’t wait.
"For now we can still be found on Twitter and YouTube no need to click Like, Subscribe or Get Notifications, people can just pop along to check us out when they fancy.
"We feel forced to take our own action to shield our customers from the harm and manipulation they may experience whilst trying to connect with us on social media."
"Social media platforms have become the antithesis of this aim, with algorithms designed to keep people scrolling and stop them from switching off and relaxing," said Jack Constantine, CDO and Product Inventor.
"There is now overwhelming evidence we are being put at risk when using social media. I’m not willing to expose my customers to this harm, so it’s time to take it out of the mix," said Mark Constantine Obe, Co-Founder, CEO and Product Inventor.
"I'm happy to lose £10 million by quitting Facebook," he told The Guardian, referring to the money he expects the company could lose by shuttering its accounts." ■