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Macy’s to test Best Buy electronics in ten stores

Staff writer |
Macy’s announced it has signed an agreement with Best Buy to test licensed consumer electronics departments in 10 Macy’s stores to open in early November 2015.

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Plans call for Best Buy licensed shops of about 300 square feet to open in Macy’s stores in various markets throughout the U.S.

The space will be staffed by Best Buy employees and feature Samsung smartphones, tablets and smart watches, as well as audio devices (including Bluetooth speakers and headphones) and accessories (including cases, chargers and other peripherals) from Samsung and other brands.

“Our customers have expressed interest in electronics for self-purchase and gift-giving, and this collaboration with Best Buy reinforces Macy’s as a shopping destination throughout the year for the products that are most in demand,” said Macy’s, president Jeff Gennette.

“We will test and learn, along with Best Buy, through the holidays and into 2016 before deciding on next steps.”