More than 500 companies to pitch their U.S. made products at Walmart
This is giving entrepreneurs a unique opportunity to potentially reach millions of Walmart customers.
Now in its fourth year, Walmart’s Open Call is one way in which the company continues to invest in American jobs by accelerating the growth of U.S. manufacturing.
This year’s event will showcase American entrepreneurship and celebrate ingenuity and diversity.
Nearly half of all businesses attending Open Call self-identify as diverse, including 25 percent identifying as women-owned.
Attendees this year represent 47 states and Puerto Rico. States with some of the largest representation include California, Florida, Illinois, Michigan, New Jersey, Ohio, Pennsylvania, Texas and Wisconsin.
With some companies pitching multiple products, more than 750 meetings have been scheduled with Walmart buyers representing a broad range of product categories.
From secret sauces and pocket-sized hair gel, to photographic mouse pads and bowls designed to keep cereal crisp, this year’s diversity of new, innovative products represent a broad range of categories such as food and beverages, home décor and apparel.
While some businesses are larger, many are “kitchen-table” companies, vying for a chance to work with the world’s largest retailer and earn a place on the shelf. ■