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Netflix to cut European traffic to preserve internet during coronavirus crisis

Christian Fernsby |
Netflix said today it would reduce its bit rates across all its streams in Europe, in effect cutting traffic on its European networks by 25 percent, to preserve the smooth functioning of the internet during the coronavirus crisis.

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The move came after talks between EU industry chief Thierry Breton and Netflix chief executive Reed Hastings.

Breton had a day earlier urged the video streaming service to downgrade the quality of its video to avoid internet gridlock.

“Netflix has decided to begin reducing bit rates across all our streams in Europe,” the Silicon Valley-based company said in a statement on today.

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