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Nielsen Holdings to acquire Gracenote from Tribune Media for $560m

Staff Writer |
Nielsen has entered into an agreement with Tribune Media Company to purchase Gracenote, a provider of media and entertainment metadata, for $560 million.

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With this transaction, Nielsen will acquire the data and technology that underpins the programming guides and personalized user experience for major video, music, audio and sports content.

The acquisition extends Nielsen's footprint with major clients by including Gracenote's global content database which spans across platforms including multichannel video programming distributors (MVPDs), smart televisions, streaming music services, connected devices, media players and in-car infotainment systems.

Gracenote provides reference information for over 12 million movie and television listings and 200 million music tracks, and drives the interfaces of the major streaming digital media services, as well as the connected technology systems in over 75 million automobiles.

The company is the industry standard for automatic content recognition (ACR) technology, powering the discovery and recommendation engines used by world's largest television, music and automotive companies.

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