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North American Breweries starts five-year Genesee Eco-Brewery District plan

Staff Writer |
North American Breweries broke ground on Phase I of its five-year plan to create the "Genesee Eco-Brewery District" in the city of Rochester,. N.Y.

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The $50 million project will grow the Genesee Brewery business and create more than 120 new jobs while helping to raise the quality standards for New York State’s beer industry, making Rochester a top destination for brewing and beverage-related tourism.

Phase I of the project will focus on the most visible part of the brewery modernization: a new 13,000 square-foot brewery “cold block” on St. Paul Street.

The facility will include a dry hopping system, yeast separator and beer filter, ingredient addition system, and cleaning system.

The building will also feature two stories of glass windows that will allow patrons and tourists to see firsthand how beer is finished.

This phase also includes the installation of a new outdoor fermentation cellar behind the facility, which will allow the Genesee Brewery to ferment a larger variety of beer styles and flavors more efficiently.

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