PepsiCo launches organic Gatorade certified by Department of Agriculture
PepsiCo has started selling organic Gatorade in some Kroger supermarkets, with plans to roll it out to other select grocery, natural and convenience stores nationwide this fall. It will also be available online at Gatorade.com and Amazon.com.
The organic version of the sports drink is made with just seven ingredients - water, organic cane sugar, citric acid, organic natural flavor, sea salt, sodium citrate and potassium chloride. Previously, Gatorade consisted of eleven ingredients.
It took two years of research to develop an organic Gatorade. PepsiCo had to reportedly remove artificial ingredients and refined its manufacturing for the new Gatorade to be considered organic.
Gatorade said that G Organic is formulated for athletes who are seeking an organic hydration and fueling solution, and is designed to help athletes perform at their best during athletic activity. ■